CAREER
CHRONICLE

20 years of design leadership, spanning strategy, team building, and digital transformation across global brands.

PARTNERSHIPS

COMPANIES I WORK(ED) WITH AND FOR

Centraal BeheerIndependerFBTOHeinekenDeptMakerstreetFabriqueDPG MediaAvéro AchmeaDutch ConsulateUFCN=5TBWA/NebokoFGV Sao PauloFizzConnecting Media

02DETAILED CAREER JOURNEY

Core COMPETENCIES

LEADERSHIP

Head of Design / Design Leadership
Creative Direction (Product & Brand)
Cross-functional Team Leadership
Stakeholder & Executive Alignment
DesignOps & Team Culture

DESIGN

Product Design & UX Strategy
Design Systems & Brand Systems
Art Direction
Creative Problem Solving
Futures Thinking & Scenario Design

STRATEGIC

Enterprise Digital Transformation
Innovation & Emerging Technology (AI / AX)
Workshop & Facilitation Leadership
International Creative Production
Visionary & Futurist Thinking
Product Strategy & Innovation

03Credentials

Education & Training2005–2015

POPACADEMIE GUITAR

ArtEZ UNIVERSITY OF THE ARTS

Major: Guitar. Minor: Songwriting & Music Production. Conservatory studies including theory, ear training, songwriting, producing, and performance.

BACHELOR'S: GRAPHIC & MULTIMEDIA DESIGN

CIBAP VAKSCHOOL VOOR VERBEELDING

Comprehensive foundation in graphic design, multimedia design, interior design, photography, video editing, and animation design.

Licenses & Certifications5 CERTIFICATES

DIGITAL LEADERSHIP TRAINING

Feb 2025

GROWTH TRIBE

Professional certification focused on digital leadership and design leadership.

Introduction to Web Accessibility

Sep 2024

edX

In-depth certificate on web accessibility standards and inclusive design practices.

ENTERPRISE DESIGN THINKING - TEAM ESSENTIALS FOR AI

Dec 2020

IBM

Advanced certification in applying Design Thinking to AI-driven projects and team collaboration.

ENTERPRISE DESIGN THINKING PRACTITIONER

Apr 2020

IBM

Official IBM certification for facilitating enterprise-level design thinking workshops and methodologies.

GROWTH HACKING ADVANCED COURSE

Feb 2020